Chicken Marketing Summit 2024 Presentations
Thank you for attending the Chicken Marketing Summit! The following are the slide decks of most of the sessions.
SAVE THE DATES: Join us again next year on July 28-30, 2025 at The DeSoto Savannah, Savannah, Georgia.
Tuesday, July 30
General sessions:
- Keynote: Predicting the wants and needs of the chicken consumer of 2035 – Christophe Pelletier, global food and agriculture futurist, strategist and advisor, The Food Futurist
- Looking forward: Chicken demand in 2035 – Brian Earnest, lead economist, animal protein, CoBank
- Meet your future consumer: Communications implications for your business – Michele Murray, executive vice president, Food Agriculture and Ingredient Practice, Ketchum
Marketing concurrent sessions:
- What Gen Z wants from chicken foodservice – Justin Pridon, vice president of consulting services, Revenue Management Solutions
- Gen Z as adults in 2035: They may not be the consumer you think they will be – Lynn Dornblaser, principal consultant, Mintel
- 2024 chicken consumer perspective: Chicken consumer of 2035 – Erkin Peksoz, principal, protein practice, Circana, and Joyce Neth, vice president, director of audience engagement, WATT Global Media
Production concurrent sessions:
- The broiler of tomorrow – 2035 – Jan Henriksen, CEO, Aviagen Broiler Breeding Group
- Chicken production, processing and ‘net zero’ – Ben Putman, LCA manager, agriculture, Aligned Incentives
- Healthy broilers, healthy people 2035 – Don Ritter, DVM, owner, Poultry Business Solutions LLC
Wednesday, July 31
Marketing concurrent sessions:
- AI in chicken marketing: Benefits, challenges and applications – Hana Bieliauskas, senior vice president and partner, Inspire PR Group
- Supply chain partners panel
Production concurrent sessions:
- Sustainability 2035: What will it mean and how will we measure it? – Ethan Carter, director of sustainability, Darling Ingredients