Chicken Marketing Summit Menu
SAVE THE DATES | July 28-30, 2025
Chicken Marketing Summit
DeSoto Savannah in Savannah, Georgia
In the decade ahead, easy-to-prepare meals will be of priority to Gen Z and younger Millennials who buy fresh chicken. Sixty-seven percent of Gen Z claim fast prep will be a priority in five years. “Beyond speed, Gen Z indicates a future need for advanced meal prep, global flavors and minimal cleanup,” according to new research presented at Chicken Marketing Summit 2024.
Chicken Marketing Summit was held on July 29-31 at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama.
Highlights from the 2024 Chicken Marketing Summit:
The 2024 Chicken Consumption Survey results, revealed current and anticipated US consumer behavior among different generations during the annual executive conference. The survey results were presented by Erkin Peksoz, Circana, and Joyce Neth, WATT Global Media. The study was commissioned by the National Chicken Council (NCC), with funding provided by Elanco Animal Health, Evonik Animal Nutrition, NCC and WATT Global Media.
“This year’s Summit focused on understanding the priorities of Gen Z and younger Millennials who value convenience, health and sustainability in their food choices,” said Terrence O’Keefe, content director, WATT Global Media. “The strategies and insights shared during the conference will help prepare chicken producers and marketers meet the desires of tomorrow’s consumers and to keep chicken at the center of the plate.”
For the first time, the Summit featured two session tracks centered around the theme, “Chicken 2035: Anticipating Trends, Adapting Strategies.” Experts discussed chicken consumption predictions for 2035, bridging the trust gap with Gen Z consumers, challenges the poultry industry of 2035 should prepare for, using artificial intelligence to boost chicken marketing ROI, and more.
The event was well-attended by industry professionals representing a vast array of companies including ALDI, Amick Farms, Case Farms, Fieldale Farms, George’s, Huey Magoo’s, Panda Restaurant Group, Pilgrim’s Pride, Perdue Farms, Publix, Raising Cane’s, Wayne-Sanderson Farms, Whataburger, Zaxby’s and many others.
Chicken Marketing Summit named Farmer Focus as the 2024 recipient of the Chicken Marketer of the Year award, which was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken.
Chicken Marketing Summit 2025:
Make plans to attend an all-new Chicken Marketing Summit at the DeSoto Savannah in Savannah, Georgia on July 28-30, 2025.
Registration and agenda details will be announced March 2025.
Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processors and allied member companies, as well as members of the National Protein and Food Distributors Association.
Get more event coverage for the Chicken Marketing Summit here.
Attend
Make plans to join the chicken industry on on July 28-30, 2025, at the DeSoto Savannah in Savannah, Georgia for the 2025 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders.
Registration and agenda details will be announced March 2025. Registration for the Summit covers: 1-1/2 days of educational presentations, 2 evening cocktail receptions, breakfasts, lunch, multiple networking breaks, and the option to participate in the annual Bill Roenigk Chicken Marketing Summit golf tournament. Ticket prices range from $1195-1495.
Why attend?
- Join poultry business leaders and influencers from companies such as: Albertsons, Aldi, Amick Farms, Applegate, Church’s Texas Chicken, Claxton Poultry, Lee’s Famous Recipe Chicken, Fieldale Farms, George’s, , Mountaire Farms, Perdue, Popeyes, Publix, Restaurant Supply Chain Solutions, Simmons Prepared Foods, Wayne-Sanderson Farms, Zaxby’s and many others
- Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel
- Find out who will be awarded Chicken Marketer of the Year
- Be the first to hear results from the annual Consumer Chicken Consumption Survey, which will reveal answers to new questions about the most pressing consumer topics
Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives; retail supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.
Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases and video footage taken by Chicken Marketing Summit staff upon request. Please contact Chad Forster at cforster@wattglobal.com for more information.
Sponsorship
Grow your brand presence at Chicken Marketing Summit 2025
Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further toward enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.
All Chicken Marketing Summit 2025 sponsorship opportunities are on a first-come, first-served basis. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness sales manager today for pricing and details.
View the 2025 Sponsorship Prospectus
Five reasons to be a part of the Chicken Marketing Summit:
- Reach key poultry business leaders and influencers
- Engage with the entire chicken supply chain
- Build new relationships and share ideas with your poultry industry colleagues
- Learn tips on connecting with the dynamically changing consumer
- 1 1/2 days of exclusive networking and learning opportunities at the DeSoto Savannah in Savanna, Georgia
2024 Chicken Marketing Summit
Partner Sponsors
Interested in sponsoring this event? See details here.
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In collaboration with:
With support from:
ABOUT WATT GLOBAL MEDIA
Chicken Marketing Summit is presented by WATT Global Media. WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.
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